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Digital Marketing

Online Presence Redesigned

Company Profile

Protocol was established in 2001 with the sole purpose the development of applications & provision of Digital Marketing services.

Its founders Panayiotis Katertziadis (developer) and Konstantinos Bakopoulos (marketer) continue to work in the company with the same diligence as they had 14 years ago and staff it with young people who originate both from marketing and IT fields.

In recent years Protocol has achieved outstanding performance in Performance Marketing & Targeted Branding. An important role in this success has the continuous investment in research & development of Digital Marketing Intelligence Software.

The common characteristic of all those working in Protocol is the love for internet technology and the will for research and development of new services and applications.

The goal for 2015 is the expansion of its activities in the international market with online marketing services and applications.

Market Leaders Who Have Hired Protocol

Cosmote
Ote
G4S
ETHNIKI ASFALISTIKI
Mediline
Protein Shop
PARAMINA
THEOFYLAKTOS
HEATWAVE
COSMOTE Books

Understand, Plan and Control Performance

Insights

Understanding Your Market

Do you know the purchase process? What about seasonality & geography? Which is the profile terget group and product future?

We will:
  • Apply research on consumer purchasing behavior filtered by industry & country
  • Help you get insight on how consumers use online and offline information sources in their purchase process
  • Compare topics or products across time and geography to identify existing or emerging trends
  • Understand what content is most relevant to the target group
  • Find out how internet users are searching a brand and what other topics are related to this search.

Digital Marketing Plan

Do you have a website, e-shop, or marketing campaign that isn't performing? People aren't signing up, picking up the phone, or doing whatever action it is you want them to take? Is your team arguing about how to fix it? Stop spinning your wheels. Sign up for a Digital Marketing Plan Audit.

We will:
  • Apply research in market trends and competition to help you understand where your digital marketing plan is going right and where's it's going wrong.
  • Meet in person or by teleconference to discuss your strategy, product, or service, resources and collect data on the questions, issues, and answers you need from us.
  • Evaluate the digital strategy, channel contribution, and prepare our findings and recommendations.
  • Present our findings and recommendations in a presentation to your team either in person or via teleconference.
  • Focus the audit on the questions and concerns you have.
  • A written report is available upon request.
  • When the audit is complete you will know why you are not hitting your targets and what to do about it.

Digital Media Factors Contribution

Are you developing several digital marketing campaigns and you want to be sure that all these are performing well and will be a success? Or maybe you've got a digital product campaign and it is underperforming, or you are getting negative signals from the people that see it. Is your team arguing about alternative tactics? Don't guess what to do, get expert help. Sign up for a Digital Media Factors Contribution Audit.

We will:
  • Apply analysis in digital media sources are used in order to identify contribution performance problems and missed opportunities.
  • Apply analysis in audiences are targeted in order to identify contribution performance problems and missed opportunities.
  • Apply analysis in advertising tactics are used in order to identify contribution performance and missed opportunities.
  • Apply analysis in advertising messages are used in order to identify contribution performance problems and missed opportunities.
  • Apply research & analysis in devices are used in order to identify contribution performance and missed opportunities.
  • Meet in person or by teleconference to discuss your product, the target audience, and collect data on the questions, issues, and answers you need from us.
  • Evaluate all the media factors and prepare our findings and recommendations.
  • Present our findings and recommendations in a presentation to your team either in person or via teleconference.
  • Focus the audit on the questions and concerns you have.
  • A written report is available upon request.
  • When the audit is complete you will know what digital media factors issues are, what opportunities you are missing, and what to do about it.

Understand, Predict and Optimize Performance

Paid Advertising

Have you ever asked yourself any of the following ?

What is PPC marketing? Nobody clicks on ads, so why have them? Why do people click on AdWords ads? Why use pay-per-click marketing? What type of businesses should be using internet advertising and why? How does Google AdWords work? Why is Facebook’s click-through rate less than Google’s? Why does sponsored search have higher CTR than banner ads? Why is Google PPC bigger than Bing/Yahoo PPC? How much does Google AdWords cost?

We will:
  • Define campaign strategies: After the account has been established, we’ll define campaign(s) and ad group(s) set up.
  • Advanced keyword research and selection: Whether you have an existing pay-per-click Internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
  • Creative development: Our pay-per-click management includes custom, compelling, effective and creative writing when developing the ad text (titles and descriptions). Using our best practices, we will create text ads in order to attract the searchers attention with compelling content that highlights unique selling points or special offers. Our ads take users to relevant landing pages to help maximize click-through and conversion rates.
  • Identify landing pages that convert: We identify the best existing destination or recommend improvements to facilitate site-level conversion.
  • Implement campaign conversion tracking: We will work with your staff in generating codes to aid in tracking conversions from your pay-per-click marketing campaign.
  • Advertisement submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
  • PPC account settings: We will establish and monitor the numerous account settings such as daily max spend, match type, countries and more, to maximize business goals.
  • PPC bid management and ROI tracking: We will monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return on client for each ad group or keyword in your campaign(s) to conform to your defined business objectives. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on the search network or partner sites.
  • Our PPC Optimizer Tool will be implemented to optimize CPA's for your keywords. This is cutting-edge technology that adapts to the competition, bids, and return on each keyword 48 times each day. Imagine lowering your cost per action on your PPC budget by half or better - call us for details!
  • PPC monthly analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
  • Campaign Assessment and Recommendations: We will suggest and implement ad campaign improvement, including changes to ad copy (title/description), keyword list modifications to improve Quality Score and bid adjustments.
  • Creative testing and optimization: We will perform periodic testing of new ad creative (titles and descriptions), and revised call to actions.

SEO

Have you ever thought about any of the following issues ?

Why does Google hate my site? Should I bold and/or italicize my keyword phrases in my copy? Why do many top-listed pages have no content? Can search engines index dynamic sites with ? and = (query strings) in the URL? Can I change the font size of my header tags (H1, H2) without getting into trouble? If I submitted my site and it's not showing up, does this mean it's been banned? How can I automate the link building process? Should I buy numerous keyword rich domains? What should I do about competitors who spam the search engines? Do I need to make sure my files are not buried deeply in multiple directories on my server? Should I create a blog for SEO purposes? Can SEO companies really have special relationships with the search engines like some of them claim? How can I find out how much traffic my competitor's site receives? Should I optimize for the plural or singular form of my keyword phrases? If I have an all graphical page, where can I place keyword phrases for the search engines? Will switching server hosts affect my search engine rankings? How do I get my files indexed by the search engines after a redesign where file names have changed? Should I add a robots follow meta tag to my pages? How can we minimize traffic loss after a domain name change?

We will do:
  • Initial Website Consultation
  • Keyword Research
  • Meta Data Alterations
  • Front Page Content Consultation
  • Internal Text Link Modifications
  • Content Writing (additional charges may apply)
  • Setup and Implementation of Google Analytics / Google Webmaster Tools
  • Setup and Implementation of Bing Webmaster Tools
  • Ranking / Status Reports

Social Media Marketing

Have you ever thought about any of the following issues ?

What are the benefits linked to social media? Why should I have a Twitter account? What is the difference between a Facebook profile and a business page? Do I need a Facebook business page? How is YouTube important to my business? Why should I have a blog? How much time should I spend on my social media activities? What are a few top tips to help me successfully use social media? What are some of the mistakes I am bound to make when using social media? How do I use LinkedIn? How do I manage my time and efforts? Which social media networks should I spend my time on?

We will offer:
  • Unique social content that matches your business’s branding & voice
  • Full service social media management services
  • Social media marketing analytics and performance reporting
  • Custom-built Facebook page with cover and profile image
  • Custom-built Twitter profile with background and profile image
  • Assigned content manager to build social media strategy
  • White labeled Facebook promotional campaigns

Analyze, Persuade & Convert

Conversion Marketing

Have you ever thought about any of the following issues ?

Are we using web analytics and structured experiments effectively to improve results through combining the right metrics, process, people and tools? Are we aligning e-shop activities to support our business goals? Which audiences are we targeting and how do we attract them to do business with us online? How is our value proposition and brand offer supported by our online channels? How do we design the customer experience to improve conversion and satisfaction across different hardware and software platforms such as desktop and mobile access? Is our content effective in supporting conversion? Are social media and user-generated content also effective in supporting conversion? Are we maximizing the value generated per visit through conversion rate optimisation (CRO)?

We will:
  • Identify which pages are underperforming and needs to be optimized.
  • Research the local & global competitive marketplace to ensure we know what the best route for your business is
  • Create a conversion strategy, combining art and science, which will consist of four to five challenger pages per design.
  • Increase eshop’s online visibility by targeting ads at specific customers
  • Maximise ROI (Return on Investment) with Protocol’s PPC Ad. Optimizer
    • Keywords Optimization
    • Advertising Messages Optimization
    • Biding Optimization
    • Competition
    • Seasonality
  • Deliver monthly reports with conversation activities

E-Shops Who Have Hired Protocol

Cosomte
Ethniki Protect
Ote
Cosmote Books
Official Panathinaikos e-shop
Protein Shop
Zakcret
Imerologia
Margaritis
Easy Print

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