Author: webmaster

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whether social media is worth the time and effort invested into it. Many…

An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

While digital marketing is a key focus for many brands, understanding mobile’s true impact on business can be a challenge. We sat down and spoke with Merkle’s Chief Growth Officer, Adam Lavelle, about rethinking measurement approaches to drive real business growth. Mobile technology enables customers to discover, learn, and buy any time they want to.…

Why are enterprise companies missing out on search?

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency…

Five tips to maximise content ROI for every industry

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s why each industry has its…

Blog SEO: How to Search Engine Optimize Your Blog Content

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master…

Should You Implement AMP Pages on Your Site?

AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the…

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise…