Author: webmaster

Why context is king in m-commerce design

Mobile responsive. Mobile first. Mobile only… Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which…

Five hard-hitting tips for boosting online conversion rates

The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonder why their business is not profitable after spending a lot of money on traffic generation. According to data from Eisenberg Holdings, most businesses…

Which digital channel has the brightest future for business?

Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP of Strategy, Gabriel Cheng, to defend mobile’s future. Gabriel Cheng had five minutes to explain the fundamentals of mobile strategy, its opportunities for business growth and it’s advantages versus other digital platforms…

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organic results becoming less visible in some sectors, there is a clear reason for retailers to focus more on optimising paid search. So let’s…

The ultimate guide to ecommerce business models

Since the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, what we think of as “ecommerce” encompasses a huge and varied range of different models and formats: between business and other businesses, between businesses and consumers, and between consumers and other consumers. Any consumer can become a…

How to Identify the Right KPIs for Online Video

When it comes to measuring a video ad’s success, views aren’t everything. Kim Larson, who works with hundreds of brands each year as the global head of BrandLab, shares her four-step method for getting to the right key performance indicators (KPIs). At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore.…

Why YouTube Stars Are More Influential Than Traditional Celebrities

For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities. Here, we unpack how the influence of YouTube stars compares to the influence of stars of TV, film, sports, music, and more. Ask a Quote for Online Advertising