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Global Markets With the Highest Online Shopping Penetration Rate as of 2nd Quarter 2017

The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During the survey period, it was found that 81 percent of the online population in Germany had bought a product online during the last month. As of the second quarter of 2017, the average value of…

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Protocol_digital-buyer-penetration-worldwide-2016-2021

Digital Buyer Penetration Worldwide From 2016 to 2021

This statistic gives information on the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3 percent of global internet users had purchased products online. In 2019, this figure is expected to grow to 63 percent. With digital buyer penetration expected to surpass 65 percent of internet users worldwide in 2021, the e-commerce industry…

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Share of Internet Users Who Have Purchased Selected Products Online in the Past 12 Months as of 2018

As of 2018, 57 percent of global internet users had purchased fashion-related products through the internet, making apparel the most popular online shopping category worldwide. Footwear was ranked second with a 47 percent online purchase reach. Online shopping There were a total of 258.9 million digital buyers in the United States in 2018. This figure is…

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Number of Digital Buyers Worldwide from 2014 to 2021 (in billions)

This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. Purchasing goods and services online has become a common practice among many people around the…

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e-Commerce Share of Total Global Retail Sales from 2015 to 2021

This statistic shows retail e-commerce sales as a percent of global retail sales from 2015 to 2021. In 2017, e-retail sales accounted for 10.2 percent of all retail sales worldwide. This figure is expected to reach 17.5 percent in 2021. Online shopping is one of the most popular online activities worldwide with global e-retail sales reaching 2.3…

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Retail e-Commerce Sales Worldwide from 2014 to 2021 (in billion U.S. dollars)

This statistic gives information on retail e-commerce sales worldwide from 2014 to 2021. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021. The top 3 online stores’ revenue amounted to almost 100 billion US dollars in 2017. Online shopping is…

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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