Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it. Unfortunately, most mobile sites don’t live up to this expectation, despite major advancements in network speeds. Slow loading sites frustrate people with bad user experiences and cause publishers to lose revenue. You can be the exception— with careful planning, you can optimize your site for mobile speed. The mobile web revenue calculator below will help you explore how optimizing the speed of your mobile website could help you increase your revenue. Here’s what you need to get started:
- Find out the speed of your mobile site -- visit WebpageTest.org and be sure to change the connection type to “mobile” under advanced settings.
- Find your average eCPM, monthly queries, and match rate from DoubleClick Ad Exchange or AdSense.