Category: B2B Digital Marketing

Category: B2B Digital Marketing

Protocol_most-popular-online-shopping-categories-worldwide-2018

Share of Internet Users Who Have Purchased Selected Products Online in the Past 12 Months as of 2018

As of 2018, 57 percent of global internet users had purchased fashion-related products through the internet, making apparel the most popular online shopping category worldwide. Footwear was ranked second with a 47 percent online purchase reach. Online shopping There were a total of 258.9 million digital buyers in the United States in 2018. This figure is…

online-advertising-spending-in-europe-2006-2017

Online Advertising Spending in Europe from 2006 to 2017 (in billion euros)

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.     Learn more about: Online Advertising Services 

The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right.  A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used to achieve several goals, including driving…