Category: Content

Changes to Google Shopping in Europe

Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 and Switzerland on behalf of retailers they represent. Google Shopping in these countries will operate in the…

Five tips to maximise content ROI for every industry

An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s why each industry has its…

12 reasons for brands to use GIFs in content marketing

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange Format, was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving image. The internet quickly embraced…

Is Google Authorship Making a Comeback?

For those who loved Google Authorship, the last few years have been an on-again, off-again affair. While Google killed Authorship back in 2014, the search engine was still proclaiming that marketers shouldn’t remove the authorship markup from their sites as much as a year later. Today, Google is adding fuel to that fire once more. Recently, Google’s Gary Illyes…

11 Reasons to Invest in Infographics This Year

People adore intriguing and unique content, don’t they? You’ve no doubt read countless articles that state, “the more unique your content is, the more your clients are going to love it.” Here’s the million-dollar question: How do you make unique content your clients will love? You have excellent topics, great resources and you’ve written something…

Mobile Dominance: 7 Tips to Boost Your Reach

It’s is no secret that mobile phones are the dominant force in connected devices. 1 in 4 people who access the internet do so exclusively from a mobile device. Mobile recently dethroned desktops in search queries for the first time and Google is continually placing an increased emphasis on mobile usability and mobile phone production.…