Category: E-mail Marketing

Category: E-mail Marketing

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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Online Advertising Spending in Europe from 2006 to 2017 (in billion euros)

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.     Learn more about: Online Advertising Services 

The 5 rules of highly-opened email subject lines

“Use keywords”  “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just some of the pieces of advice you’ll get when you Google “how to write an email subject line”. In fact, Google returns over 31,000,000 results for that query at the time of writing. This number makes…

The 4 key metrics to a successful email

  Measuring performance and refining your copy are at the heart of conversion copywriting. Which is why, now that you’ve written your high-performing email, there’s one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Vanity metrics like Facebook likes or Twitter followers…

18 of the Best Email Subject Lines You’ve Ever Read

I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open. So what makes you want to…

How to use emojis in email subject lines without being a spammer

Ah, emojis,  the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, of course it is. BTW: What are emojis? Emojis are pictorial representations of human emotions, objects and concepts. They started in Japan in the…

3 Ways to Turn Email Subscribers Into Social Fans

Do you want more followers for your company’s social sites? Have you tried building your social following through your email list? Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too? In this article I’ll share three things you…

Short Email Subject Lines

Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate. Some industry thought leaders, such as hubspot and MailChimp, recommend restricting your subject lines to 50 characters max. There’s a few theories as to why shorter…