Category: Mobile Advertising

Category: Mobile Advertising

Universal App Campaigns: Optimize for the Right In-app Action

As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using…

Google AdWords Testing URLs Above Title on Mobile Search Results

Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results.  It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, or whose URL…

Realizing the Potential of Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth.  

Calculate how much mobile speed can mean for you

Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it. Unfortunately, most mobile sites don’t live up to this expectation, despite major advancements in network speeds. Slow loading sites frustrate people with…

How to Build Your Mobile-Centric Search Strategy

So you want to create a killer mobile strategy. But where do you begin? There’s no doubt that mobile has changed daily life and decision-making. After all, smartphones are the most personal of devices; They stay with us as we move across time, activities, and locations, and they have become the device of choice during…

I-Want-to-Go Moments: From Search to Store

Thanks to mobile devices, we can quickly and easily find things around us. And we are, in massive numbers. Google searches about location are growing rapidly, and so are consumer expectations. Whether you’re a global brand or a local business, learn how to deliver on them in the moments that matter. We live in a…