Category: Online Advertising

Category: Online Advertising

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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Online Advertising Spending in Europe from 2006 to 2017 (in billion euros)

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.     Learn more about: Online Advertising Services 

Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)

Most Popular Facebook Fan Pages as of April 2019, Based on Number of Fans (in millions)

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in April 2019. Only Facebook itself and Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of…

Supercharge your call-only ads with ad extensions

When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers – on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to…

An Agency Perspective: Shifting the Measurement Mindset to Drive Growth

While digital marketing is a key focus for many brands, understanding mobile’s true impact on business can be a challenge. We sat down and spoke with Merkle’s Chief Growth Officer, Adam Lavelle, about rethinking measurement approaches to drive real business growth. Mobile technology enables customers to discover, learn, and buy any time they want to.…

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise…

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With organic results becoming less visible in some sectors, there is a clear reason for retailers to focus more on optimising paid search. So let’s…