Category: Search Marketing

Category: Search Marketing

Top Google Algorithm Changes in 2017 and How They Affect You

Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable…

SEO vs. PPC: Which is Right for You?

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky, New York Times bestselling author of Get Rich Click and Word of Mouse Every business owner…