Category: Search Marketing

Category: Search Marketing


Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

Online research in Greece

Share of individuals using the internet to find information about goods and services in Greece from 2007 to 2018

This statistic shows the percentage of individuals in Greece who used the internet to find information about goods and services from 2007 to 2018. In 2018, 65 percent of all individuals used the internet in this way, but usage was higher among those who used the internet within the last three months, at 89 percent.…

Top Google Algorithm Changes in 2017 and How They Affect You

Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable…

SEO vs. PPC: Which is Right for You?

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky, New York Times bestselling author of Get Rich Click and Word of Mouse Every business owner…