Category: SEO

Top Google Algorithm Changes in 2017 and How They Affect You

Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable…

10 Things that DO NOT (Directly) Affect Your Google Rankings

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that…

What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes to local search? Produced in collaboration with Brandify. OK,…

The 5 Best Ways to Build High-Quality Links

If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes. What’s more, buying backlinks isn’t sustainable, and it will eventually burn out, leaving you with nothing but a…

12 Actionable SEO Tactics to Start Using Today

“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.” — Kevin Indig, SEO Ninja at Atlassian As Kevin noted, much of a company’s SEO success lies in beating the competitors to the punch. Here…