Category: Video Advertising

Category: Video Advertising

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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Online Advertising Spending in Europe from 2006 to 2017 (in billion euros)

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.     Learn more about: Online Advertising Services 

New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

Online video can be much more than an awareness driver. New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent —but also boosts potential for positive return on ad spend compared to TV. For many advertisers, the primary goal for online video advertising is increasing…

How Demographics and Storytelling Style Affect Video Ad Effectiveness

An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L’Oréal Paris to find out.…