How to Optimize Your Pins for the Pinterest Smart FeedHave you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage.
What’s Pinterest’s Smart Feed?Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. Pin Quality: The highest-quality pins get moved to the top of the queue and stay there as long as the pin receives quality interaction (repins). It’s sort of like what Facebook does with popular posts in your news feed. Source Quality: The quality of the source is determined by how often people pin and repin content from a website or blog. To get higher rankings, pin your best content. Also, check the source of each pin you repin to make sure that it leads to a reputable website with good content. (Spammers will change the links in the source to something other than indicated in the pin image.) Pinterest Rating: Pinterest puts pins through a blender of criteria called the smart feed content generator. It chooses what they feel is best for the smart feed, based on the current pin and the performance of other pins from that source. Pins are placed best first, not newest first, into the smart feed. Pinterest no longer puts pins in your feed based on the time they are pinned. For example, users will no longer see 10 Mason jar pins in a row from a pinner who went on a Pinterest binge to fill up a certain board. According to Pinterest’s blog, the “best pins” are high-quality images that are clear and relevant; have minimal text and no borders; and include great, helpful pin descriptions.
Here are five things you can do to stand out in Pinterest’s smart feed.#1: Design Beautiful Pins Pinterest is the ultimate wish list. People pin and repin things they like and want. So think of your Pinterest boards as your visual portfolios, and make your pins as appealing as possible. This pin by Trey Ratcliffe is an example of the vertical crop on an image that appeals to pinners. Trey recognized this early in his Pinterest usage and began cropping his professional photos to suit the style of Pinterest. His 4.6 million followers love his photos.
Here are a few tips for how to make outstanding Pinterest images.Create tall, vertical images. The preferred image aspect ratio is 2:3 to 1:3.5. The minimum width of a pin is 600 pixels and the maximum is 735 pixels. (I use 735 pixels x 1102 pixels.) Use high-resolution, professional-quality photos. Don’t overwhelm your image with text. Incorporate the text into the image. Make sure your text is easy to read on mobile. Tone down your logo. Rely on rich pins to brand your content and provide more information. Create a branded image for pins that work in tandem with your website or blog. That way, all of your images are recognizable and have your URL on them. #2: Craft Thoughtful Descriptions Write descriptions with user-friendly language, and include keywords in the text. Beware: don’t stuff in keywords in that aren’t of value to the pin. Make sure the information is helpful, minimal and appeals to pinners. Plus, avoid overly salesy text. This recipe rich pin uses simple text and provides in-depth information right on the pin. People are on Pinterest to learn and get inspired. Provide answers and ideas in your pin text. It gives people a good reason to repin and click through to your website.