Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also take some time to understand the brand guidelines:
- How much spacing should be around the logo?
- What colors should I use?
- What size should be it be? etc,
Social Media LogosBelow is a guide to the logos and brand guidelines for many of the most popular social media platforms out there. We’ll do our best to keep this post updated and ensure it always contains the most current version of each logo.
GuidelinesOnly use the ‘f’ logo to refer to:
- Your presence on Facebook, such as your Page, timeline, group, app or event
- Your implementation of Facebook on your website
- Your product’s integration with Facebook, such as ‘For use with Facebook’
- Content that originates from Facebook
Twitter Logos & GuidelinesThe Twitter bird is instantly recognizable. However, it has been through quite a few transitions since Twitter first launched in 2006. The current Twitter logo features the bird with its head angled upwards.
LogoThe minimum size of the logo should be 16 pixels, and the empty space around the logo should be at least 150% the size of the logo itself. For example, if you’re adding the Twitter logo to hashtag or username, it should have the correct 150% spacing:
GuidelinesTwitter asks that people refrain from using the marks in a manner that suggests sponsorship or endorsement by Twitter, or confuse Twitter with another brand. Alongside these points Twitter also share a few more guidelines when it comes to using their branding: Don’t:
- Use speech bubbles or words around the logo
- Rotate or change the direction of the logo
- Animate the logo
- Surround the logo with other birds or creatures
- Change the color of the logo
- Anthropomorphize the logo
- Add special effects to the logo
- Use older versions of the logo, previous logos, or any marks that may be confused with the brand
Twitter brand colors
Snapchat Logo & GuidelinesSnapchat’s ‘Ghostface Chillah’ logomark has become extremely famous and instantly recognisable as the platform has gone from strength to strength over the past few years.
LogomarkThe logomark is Snapchat’s primary choice of identifying its presence.
Ghost markAnother option to signify the presence of Snapchat is through the Ghost Mark.
GuidelinesWhen using Snapchat’s branding it’s important than no other logos or elements infringe the space around it. Clearspace around the logomark should always be equivalent to 1/3 of the width of the logomark. The minimum size the logomark may be used for print applications is .4” (10mm) wide and for digital applications, the minimum size is 45 pixels wide.
Snapchat brand colorSnapchat’s logotype should always contrast with the background. The official yellow colours used by Snapchat is:
- Hex: #FFFC00
- CMYK: 0/0/100/0
- RGB: 255/252/0
- PMS: Pantone Yellow U
LogosInstagram has two main logos, the Glyph and Multi-color camera. The glyph logo should be used whenever you refer to your presence on Instagram and the multi-color camera should only be used when encouraging people to download the Instagram app.
GuidelinesInstagram logos should always be surrounded by clear space equivalent to 33% (one-third) of the logo size:
- The Multi-color camera logo shouldn’t be altered in any way. However, the glyph can be used in any color, as long as all other aspects of its design stay the same.
- Unless the glyph or camera logo will appear in a list of other social media logos, a clear call to action (e.g. “Follow us on Instagram”) should accompany the logo.
Medium Logos & GuidelinesThe standard version of the Medium logo, which should be used in most instances, is rendered in four tints of green, progressing from dark to light, left to right.
LogoStandard version Grayscale and one-color versions The grayscale version of Medium’s logo should be used less often than the standard green version, in smaller or more discrete contexts. The one-color version of the logo should only be used at small scale (i.e., less than ~50px.), and it should only appear as a single solid color.
- Use the old logo.
- Alter the colors of the logo, or add additional colors.
- Crop, stretch, modify, or change the orientation.
- Use the logo in confusing or conceptual ways.
- Spell Medium by adding “edium” to the right side of the logo.
Medium brand colorThe “Medium green” is represented as #00AB6C, which matches the leftmost color panel in the standard green logo.
Pinterest Logo & GuidelinesThe Pinterest badge is a red circle and white scripted P outlined in white. The Pinterest wordmark shouldn’t be used or reproduced in any material.
GuidelinesWhen it comes to using Pinterest’s badge branding, they ask that:
You only using the Pinterest badge (not the wordmark)
The badge appears before a call to action and the copy includes your Pinterest URL
The height of the badge appears proportionate to the CTA copy
Pinterest brand colorPinterest’s badge logo should always be reproduced in the Pinterest red:
Google+ Logo & GuidelinesThe Google+ logo has been through many transitions since the platform launched. The current official Google+ logo is a capital ‘G+’ with a red background.
GuidelinesGoogle prefers that you do not change or remake the icon in any way. However, if you display multiple third-party social icons together on your app, you can customize the Google+ icon to match your app’s style provided that all buttons are customized using a similar style:
- Same color and visual treatment.
- Same shape and size.
LinkedIn Logos & GuidelinesThe LinkedIn logo uses three colors: LinkedIn Blue, black, and white. Primarily the logo should be used on a white background for maximum impact and clarity.
LogoThe logo comes in four variations. In cases where the 2-color logo or [in] is not appropriate, the following versions are available for use: The same variations are available for the [in] mark as well:
GuidelinesThe LinkedIn logo should be surrounded by clear space 2x the side of the width of the ‘i’ in the logo. For example: The minimum size of our logo and [in] is 21px on screen, or 0.25in (6.35mm) in print, measured by the height of the [in]. LinkedIn brand colors LinkedIn primarily use three colors: LinkedIn Blue, black, and white:
Vine Logos & GuidelinesThe Vine logo is always presented in monochromatic formats and whenever possible, the logo should be presented as white on a dark background.
GuidelinesThe minimum clear space is defined by half the height of the Vine logo and the minimum height of the Vine logo is 32px, measured from the top-most point of the V to the baseline. Vine also request that:
- The Vine logo is not placed in a container shape
- No additional visual effects to the Vine logo
- You make sure you’re using the most up-to-date assets
- No green other than #00bf8f should be used