Tag: Content

Why Marketers Should Care About Mobile Page Speed

People use their mobile devices to shop more than ever before. But the average mobile retail site doesn’t live up to expectations—leading brands to lose customers and sales. To find out which factors lead to mobile site underperformance, Google partnered with SOASTA, a leading analytics company. There’s no doubt about it: Shoppers expect brands to…

Eight ways content marketing and SEO can work together

Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’s true that many search agencies have since rebranded or have emphasized their content expertise, but this doesn’t mean that content marketing has rendered…

12 reasons for brands to use GIFs in content marketing

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange Format, was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving image. The internet quickly embraced…

Is Google Authorship Making a Comeback?

For those who loved Google Authorship, the last few years have been an on-again, off-again affair. While Google killed Authorship back in 2014, the search engine was still proclaiming that marketers shouldn’t remove the authorship markup from their sites as much as a year later. Today, Google is adding fuel to that fire once more. Recently, Google’s Gary Illyes…

11 Reasons to Invest in Infographics This Year

People adore intriguing and unique content, don’t they? You’ve no doubt read countless articles that state, “the more unique your content is, the more your clients are going to love it.” Here’s the million-dollar question: How do you make unique content your clients will love? You have excellent topics, great resources and you’ve written something…

Mobile Dominance: 7 Tips to Boost Your Reach

It’s is no secret that mobile phones are the dominant force in connected devices. 1 in 4 people who access the internet do so exclusively from a mobile device. Mobile recently dethroned desktops in search queries for the first time and Google is continually placing an increased emphasis on mobile usability and mobile phone production.…