Tag: facebook ads

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digital-ad-spend-worldwide-2015-2017

Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)

Most Popular Facebook Fan Pages as of April 2019, Based on Number of Fans (in millions)

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in April 2019. Only Facebook itself and Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of…

5 FB Holiday Tips

With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes. Facebook’s five tips for SMB marketers are: Plan ahead: Organize Facebook campaigns around popular holidays to make ads more timely…

Facebook Says Redesigned Right-Rail Ads Are Performing Better

Facebook Says Redesigned Right-Rail Ads Are Performing Better Millward Brown eye-tracking test shows more people are noticing and reading the ads; Facebook reports advertisers are seeing higher conversion rates. Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network…