Tag: google+

Why are enterprise companies missing out on search?

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency…

Should You Implement AMP Pages on Your Site?

AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the…

Why Consumer Intent Is More Powerful than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics…

New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

Online video can be much more than an awareness driver. New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent —but also boosts potential for positive return on ad spend compared to TV. For many advertisers, the primary goal for online video advertising is increasing…

I-Want-to-Go Moments: From Search to Store

Thanks to mobile devices, we can quickly and easily find things around us. And we are, in massive numbers. Google searches about location are growing rapidly, and so are consumer expectations. Whether you’re a global brand or a local business, learn how to deliver on them in the moments that matter. We live in a…

How Demographics and Storytelling Style Affect Video Ad Effectiveness

An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L’Oréal Paris to find out.…

10 Ways Local SEO & Search Will Change in 2016

Consumers are constantly changing the way they search for products and services because technology is always changing. With the changes in both technology and the consumers search habits that means that social media, SEO, content marketing, local SEO and, of course, search will have to adjust to meet the always evolving needs of the consumer.…