Tag: Mobile Advertising

Tag: Mobile Advertising

internet-advertising-expenditure-in-the-european-union--eu-28--2009-2017
digital-ad-spend-worldwide-2015-2017

Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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Smartphone-Market-Share-Worldwide-by-Vendor-2009-2018

Global Market Share Held by Leading Smartphone Vendors From 4th Quarter 2009 to 4th Quarter 2018

This statistic shows the global market share (in shipments) held by smartphone vendors worldwide, from the fourth quarter of 2009 to the fourth quarter of 2018. In the fourth quarter of 2018, Samsung’s market share was 18.7 percent. In 2018, Samsung shipped more than 292 million smartphones worldwide.   Samsung, known for consumer products such as…

Global-Smartphone-Sales-to-end-users-2007-2018

Number of Smartphones Sold to End Users Worldwide From 2007 to 2018

This statistic shows the number of smartphones sold to end users worldwide from 2007 to 2018. In 2018, around 1.56 billion smartphones were sold worldwide. In the first quarter of 2018, around 86 percent of all smartphones sold to end users were phones with the Android operating system. In 2016, the number of smartphones sold to consumers…

Universal App Campaigns: Optimize for the Right In-app Action

As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using…

Google AdWords Testing URLs Above Title on Mobile Search Results

Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results.  It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, or whose URL…

Realizing the Potential of Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth.  

Calculate how much mobile speed can mean for you

Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it. Unfortunately, most mobile sites don’t live up to this expectation, despite major advancements in network speeds. Slow loading sites frustrate people with…