Tag: Mobile Advertising

Tag: Mobile Advertising

Universal App Campaigns: Optimize for the Right In-app Action

As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using…

Google AdWords Testing URLs Above Title on Mobile Search Results

Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results.  It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, or whose URL…

Realizing the Potential of Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth.  

Calculate how much mobile speed can mean for you

Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it. Unfortunately, most mobile sites don’t live up to this expectation, despite major advancements in network speeds. Slow loading sites frustrate people with…

Why context is king in m-commerce design

Mobile responsive. Mobile first. Mobile only… Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which…

How Shoppers Get Inspiration: Consumer Search Trends in I-Need-Some-Ideas Moments

Part two of this five-part series on shopping micro-moments dives into where shopping starts: I-need-some-ideas moments. Here we explore the consumer search trends shaping these moments, what they mean for retail marketers, and how some retailers are already capitalizing on these kinds of micro-moments. Sometimes shopping happens on impulse. But other times, there’s a bit…

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a…

How Dayparting Can Help You Tap Into Consumer Micro-Moments

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching. Whether it’s the weekend or an entire year, time can sometimes feel like one big blur. It’s certainly…