Tag: Online Advertising

Tag: Online Advertising

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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online-advertising-spending-in-europe-2006-2017

Online Advertising Spending in Europe from 2006 to 2017 (in billion euros)

The timeline presents data on online advertising spending in Europe from 2006 to 2017. The amount spend has increased year-on-year since 2006 and in 2017, spending on digital advertising in Europe amounted to 48 billion euros.     Learn more about: Online Advertising Services 

Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)

Most Popular Facebook Fan Pages as of April 2019, Based on Number of Fans (in millions)

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in April 2019. Only Facebook itself and Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of…

Supercharge your call-only ads with ad extensions

When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers – on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to…

Changes to Google Shopping in Europe

Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 and Switzerland on behalf of retailers they represent. Google Shopping in these countries will operate in the…

Realizing the Potential of Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth.  

Why context is king in m-commerce design

Mobile responsive. Mobile first. Mobile only… Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which…