Tag: Paid Search

SEO vs. PPC: Which is Right for You?

“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” – Marc Ostrofsky, New York Times bestselling author of Get Rich Click and Word of Mouse Every business owner…

Attribution, Integration and Replication in the digital age

  A report entitled The State of Digital Advertising 2017 by ClickZ Intelligence and Marin Software shows that digital technology such as the ever-increasing use of mobile are has “dominated the search marketing industry.”   At the same time, companies are increasing their budgets on paid search and paid social by significant amounts in 2017. What are…