Tag: social media marketing

Tag: social media marketing

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)

Most Popular Facebook Fan Pages as of April 2019, Based on Number of Fans (in millions)

Apart from being the most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in April 2019. Only Facebook itself and Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of…

Product brands with the most Facebook fans as of April 2019

Product Brands With The Most Facebook Fans as of April 2019 (in millions)

Coca-Cola is one of the most recognizable brands worldwide, which in this case translates to almost 108 million Facebook followers. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of connecting…

Four lessons for creating a joined-up social strategy

Focusing on how companies can optimize their organic and paid-for social campaigns to improve engagement, reach, conversion and, ultimately, return on investment. Below are some key insights shared by our panel of experts. #1 Make social activity a strategic focus across the business A major takeaway from the webinar was that many companies are struggling…

War For App Install Ads

Facebook, Google, And Twitter’s War For App Install Ads An unexpected consequence of our love apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood…

LinkedIn for B2B Brands

B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company pages. If you’re on LinkedIn, there’s a good chance your clients are too. These tips…