Tag: social media

Attribution, Integration and Replication in the digital age

  A report entitled The State of Digital Advertising 2017 by ClickZ Intelligence and Marin Software shows that digital technology such as the ever-increasing use of mobile are has “dominated the search marketing industry.”   At the same time, companies are increasing their budgets on paid search and paid social by significant amounts in 2017. What are…

The best Facebook marketing strategies for 2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more appealing. Facebook seems to be in a mature phase, where the platform is not just about connecting people anymore, but also about bringing brands closer to their audience. Its marketing…

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? Ever since social networks showed up in our lives, there has been an ongoing discussion among marketing teams surrounding whether social media is worth the time and effort invested into it. Many…

How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap of course. B2B works just as well (or better…

How YouTube Connect Could Impact Your Business

“Broadly speaking, we think about YouTube being synonymous with video…live has always been a part of video, and it’s actually always a very exciting part.” — Manuel Bronstein, head of product for consumers at YouTube Live streaming video is one of the hottest modalities in getting out your message today. It is currently taking the…

The critical importance of social customer care

No company these days can ignore the impact that social media has on customer service or client service. Many companies have literally done away with, or heavily reduced their investment in staffed client service phone representatives and even call centers. They understand that their customer is on social media sites like Twitter, Instagram, Facebook, Google…

How To Successfully Advertise Your Business On Instagram

75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Source: DMR) When Instagram announced that it would be opening its’ ad platform to all brands in October 2015, many companies jumped at the chance to connect with this younger demographic on the visual…

Facebook Reactions Are Here, but That Doesn’t Mean You Should Measure Them

Today, Facebook unleashed the much-anticipated replacement of the one-size-fits-all “Like” button: Reactions. While “Like” will still be the default, Facebook users can now hold down on the “Like” button to display the other reaction options. These Reaction metrics (other than Likes) aren’t available through Facebook’s API yet, but can be found in your native Facebook…