Tag: Video Advertising

Tag: Video Advertising

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Digital Advertising Spending Worldwide from 2015 to 2017 (in billion U.S. dollars)

The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the…

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How to Identify the Right KPIs for Online Video

When it comes to measuring a video ad’s success, views aren’t everything. Kim Larson, who works with hundreds of brands each year as the global head of BrandLab, shares her four-step method for getting to the right key performance indicators (KPIs). At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore.…

Why audience retention with mobile video is more important than ever

When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. The good news is that digital advertising revenues were up 18 percent last year, according to the Pew Research Center’s annual report on the state of news media. And 78 percent of the…

2016 Food Trends on Google: The Rise of Functional Foods

How do millennials feed their growing interest in health and wellness? They search. In our new Food Trends Report we analyzed Google Search data to find five major trends. Here we share more insight on one, the rise of “functional foods,” and why there’s a big opportunity for brands. Today’s dinner table looks quite different…

3 Rules for Building Your Olympic Video Marketing Plan

When it comes to video’s role in your Olympic marketing plan, no doubt sports content and real-time marketing are key components. Kate Stanford, director of YouTube Advertiser Marketing, spells out how and why brands might want to expand their YouTube strategy to capture the full opportunity. The 2016 Summer Games are just around the corner,…

Why Consumer Intent Is More Powerful than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics…

New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

Online video can be much more than an awareness driver. New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent —but also boosts potential for positive return on ad spend compared to TV. For many advertisers, the primary goal for online video advertising is increasing…