Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable information and great copy to their readers saw little to no decrease in traffic. In fact, some of them were rewarded by the almighty Google bots. I distinctly remember one of my agency’s clients emailing us to thank us for thinking ahead and helping his website gain even more traffic after the updates. It felt incredible! However, I strongly believe in not overestimating yourself and staying grounded in reality. This is why, even though at, Idunn, the marketing agency I run, we never had problems caused by algorithm updates, I still think an overview is useful.